Internet Usage and Population Stats
From time to time, its worth looking at the Internet Usage Statistics to ensure you have an accurate perspective on where the web is going.
Of note, North America represents 23.8% of the World Users with a penetration rate of 68%. But look at Asia, Europe, and Africa who currently represent 34.5%, 28.7%, and 1.7% of the World Users. If you thought North America dominated the Internet, think again.
Once those regions increase their penetration rates (they are 8.9%, 36.8%, and 1.8% respectively), North America will be even more outnumbered.
So if anyone wonders whether their app should be internationalized, there’s evidence to say that the audience is certainly there. That is, of course, if the app is the kind that might have a world-wide audience.