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Chic-Fil-A and Ketchup…

Filed under: Food and Drink — Bill Eisenhauer at 5:01 pm on Wednesday, August 25, 2004

A short rant here. And one could argue that I get what I deserve when I subject myself to fast-food.

I love Chic-Fil-A’s offerings, but I do not like their policy on ketchup. Ketchup is made available only in those small little packages — even to their in-store customers.

So everytime I go there, I spend the first 5 minutes working through a few ketchup packages. This is one of those little annoyances that cheats me out of a truly good experience. And I wonder how they haven’t received feedback to that effect.

I much prefer Wendy’s approach where you get to blast ketchup into a cup. Unfortunately, Wendy’s food is slightly less healthy, so I avoid it most of the time.

As Seth Godin would say, Chic-Fil-A has chosen an “edge” to exploit, but that edge does not include providing convenient ketchup.

Man…I can complain about anything. What’s next?

1 Comment »

18

Comment by Eric Pastorek

December 4, 2004 @ 7:50 pm

I heard that in Europe you have to buy katsup for 10ยข a packet. I recommend that you don’t vacation there. It might spoil your time if you eat fast food. Thanks for the article!

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