I rarely watch commercials these days because I record everything with my Tivo-like technology (UltimateTV). However, I enjoyed the new Madden 2005 commercial with Ray Lewis.
The commercial is set on the football field and its Ray and his team trying to defend another team from getting a first down. You can see the virtual yellow first-down marker on the field — and its not so virtual. Ray bends down and picks it up and says, “Is this what you want?!” And then he moves it several yards down the field.
Very creative…
